Sine Power Electrics

Case Study: Technical SEO & Conversion Optimization

Sine Power Electrics is a commercial and industrial electrical engineering firm operating in Kenya. Despite quality service delivery, their digital presence suffered from poor indexing, slow load times, and low local search visibility.

The Technical Overhaul

• Structured Schema Architecture: Implemented JSON-LD Schema hierarchies (LocalBusiness, ElectricalContractor, Service, BreadcrumbList), enabling Google to award official 6-arrow sitelinks in search results.
• Core Web Vitals Optimization: Reduced Largest Contentful Paint (LCP) from 4.2s to 1.1s by deferring non-critical scripts, implementing WebP image formats, and optimizing server cache response headers.
• High-Intent Keyword Clustering: Restructured service pages targeting high-conversion regional queries in Nairobi and nationwide industrial corridors.

Key Results & ROI